Our group decided to focus on power, which can go unnoticed, and its the relationship to peoples use of social media. Today, social media relies on the use of algorithms to display the most relevant information for the user; as a result, people become addicted to social media – it has come to control our daily lives (for most of us). We feel inclined to update our friends and followers with every little detail of our lives.

Due to algorithms, not all of our followers view our contents. This relates to life in the offline world, where social order translates to online interactions including power dynamics. One example of this is gender: hypothetically, one’s gender can remain anonymous on social media platforms. However, people who identify as women on online platforms still face more discrimination than their male counterparts. Even while social media contains hierarchies, social media influencers hold the power to persuade followers to follow certain trends and purchase certain products, which ultimately contributes to their income. 

Student Research

Social Media Influencers by Taylor Caesar ’19
Who’s in Control – The Algorithmic Trap by Ivana Lopez Espinosa ’19
Addiction to Social Media by Tuanh Le ’19
Cyberfeminism (Women in STEM) by Janeris Kelly ’19